Svelte Cycles without comproise

Monday, March 9, 2009

Methodized Chaos. A day at Spooky Bike Co.

60deg temperatures in March could not have set the tone more perfectly for a trip to one of the most unorthadox bike shops this side of the Mason-Dixon... and perhaps even the world.


Nestled quaintly between the rolling hills of western Mass in a restored industrial factory located at 01027 (the most winning zip code in America Cyclocross) we found Spooky Bike Co.


I forewarned my kid sister Elise...


...and my friend Allison who came along for the trip that things may get "interesting". Little did they know what lay ahead.


Mickey and the gang were a tad late to the appointment so the preliminary portion of the meeting was over a post-ride lunch.


Once glycogen was restored, Mickey and I got down to work...


... while Elise kept her hands full with other important tasks, like making pot holders. Thanks for the help Elise!


It took me only ten minutes to fully understand just how passionate and whimsically brilliant Mickey of Spooky Bikes is. Like a rare breed of genius understood by few and appreciated by only a core group of followers, Mickey is like a savior to the close-knit bike clan of central Massachusetts a true leader in his own right. This little factory is the playground for many elite bike racers and pets alike!


Love him or mis-uderstand him, I love him. A full offering of Spooky bikes will be on the palate here at Svelte Cycles. Why? These bikes speak for themselves when riding and when not on the roads or trails they are simply badass... hipsters, fashionistas, hard-core racers, appreciators of race bikes need only set one leg over a Spooky top tube and ride around town to understand what I mean. It's that look, that image. In our little sheltered world of trendy bikes and indulgent marketing campaigns, Spooky not only ranks off the charts on the cool factor but also rides like a real race bike should. Personally, I am smitten.




Mickey giving me bikes to race cyclocross on but he will also sponsor me and a fine group of New England based elite racers on the road scene this year. Here are a couple on sight snaps of Mukunda and Al; the nucleus of the Spooky-Kenda Team. Ladies, look for these guys at a bike race near you.


As much fun and games were to be had at 150 Pleasant Street, I did come on business and business there would be.



Mickey may come off as eclectic and whimsical but this guy knows his stuff. He gave me a full rundown not only of his product but also the products he suplies with his framesets. There really is a reason to all his madness. Never underestimate a guy who will wear an undershirt to a photo-shoot. Check us out in full on Q and A mode. Every question I asked was followed by a thorough and insightful answer.


"Edge forks rule." These amazingly stiff, strong and svelte forks make the perfect match for a black anodized Spooky race machine.




Time for presents. Thanks Mickey! This frame is sure to win a race or two this year.



If not, I will wash the Team Van before every road trip and even install *new brakes in it.

*note: van has no brakes.


Now that my bikes were sqared away, it was time to get to the other five sold bikes I had to build and deliver to my pals in the 03064 area.



Look at this little cutie... Aww....


I took care of the serial codes, inspection and organization...


...while Mickey did his thing with the decals.





When you do large productions of black anodized bikes, the fun really lies in the decals and Spooky totally "gets it" with about 5-6 different decal options with sticky custom prints only a phone call away.


Are we having fun yet?!



After a couple hours of playing bikes we reluctantly meandered our way back down the barren halls of the Spooky factory knowing the stale 2 plus hour drive back to New Hampshire would be a serious case of dysphoria. With my trunk full of exotic aluminum and carbon we were set to hit the road... A final glimpse at where the magic happens...


... and who appears to wish us a safe trip? You are all class Mickey.


Fin!

If you really, really want a Spooky bike and can't wait till I list them, give me a call or shoot me an email and I will get you fully equiped.

Cheers,
Justin
603 943-4202
justin@sveltecycles.com

Monday, March 2, 2009

Fatto a Mano.

With the overwhelming attention handmade frames have received over the last 5 years, I find it amusing that in contrast the value of handbuilt wheels has been virtually flying under the radar with "factory wheels" becoming the norm. Of course a vast majority of these machine-made wheels are built to spec, reliable, safe, cost efficient and not to mention readily available. But is there really anything special about a factory wheel? Do they offer you anything more than a set of handbuilt wheels? Do they offer you anything less?

When I see a made by hand frameset such as a Richard Sachs, Pegoretti, Vanilla, Spooky,IF, Time... I believe fitting said machine with a set of handbuilt wheels is par for the course. When you break these bikes down to their core it is that very made by hand or "fatto a mano" aspect that gives them such prestige, presence and mystique. It is not necessarily the structure of metal that yields the value but rather the story behind it. Take this into consideration when selecting your next wheelset.

What follows is a pictorial illustrating the care and detail I put into each and every pair of Svelte Cycles Handbuilt Wheels.

I will keep the secrets here with me such as what I use on the spoke threads, what I use on the nipples, what I tension the wheels to, why and when I use a certain lacing pattern and hole count. Aside from the aforementioned salient points, building a wheel requires unwavering focus, the proper tools, skilled hands and patience. Thank You for looking and as always, "Enjoy".

Dropping in the spokes...


Slight bending to better seat the spoke heads at the flange.

I line the hub to the rim and start at the valve hole lacing and threading my way around.

If I look serious to you it's because I am!

Almost done...

Double eyleted rim for improved strength.

These wheels will be ridden around the unforgiving boulevards of New York City on this stunning Pegoretti Marcelo.

Looks good...

Feels good...

Sounds good too...

Now for the fun part... Tension.

I work my way deliberately and evenly around the wheel adding tension to each spoke at an equal rate. Even and properly tensioned spokes are what sets good wheels apart from well... everything else.

I true to 1mm tolerance round and side to side. I then stress and repeat truing for as many cycles as necessary.
Dish is checked for the final time.

Upon completion every spoke is inspected for even and consistent tension on the drive and non-drive sides respectively.
I let the wheels sit overnight and come back to them in the morning before final approval and tire mounting. John will go with a set of Vredestein Fortezza TriComps in white and black with his tube of choice being Michelin Laytex for a tubular-like ride.

I offer handbuilt wheels with rims by Edge, DT Swiss and Kinlin. DT Swiss and White Industries hubs are used predominantly while I trust Wheelsmith and Sapim spoke and nipples. If you would like a set of handbuilt wheels for yourself pick up the phone and call me at 603 943-4202 or drop me a line at "justin@sveltecycles.com".

Cheers,
Justin Spinelli

PS: special thanks to Allison for taking these fantastic pics.